Strike-Through Pricing and Savings

Items on Amazon may display a List Price, Was Price, or other strike-through pricing or saving information on the product detail page.

The List Price is the suggested retail price of a product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will only display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in the past 90 days for non-seasonal products (like TVs and Headphones) and in the past 180 days for seasonal products (like ski jackets and shoes). List prices may not necessarily reflect the prevailing market price of a product.

The Was Price is determined using the 90-day median price paid by customers for the product on Amazon. We exclude prices paid by customers for the product during a limited time deal. For Amazon Fresh offers the Was Price is calculated as the median price offered locally for at least 28 days of the last 90 days.

You may see additional strike-through pricing and savings information:

  • Based on savings from the “List” or "Was" price, items may also have a You Save dollar value and percentage-off display.
  • Lowest Price in 30 Days or Best Price in 30 Days means that the current price is lower than, or equal to, the lowest featured offer price for this item sold on Amazon in the past 30 days.

To report a strike-through price issue, click on Report incorrect product information on the product detail page on the website and select Other product details, and then select Price issue. Use the Comments section to include all details you consider relevant.

Note: Amazon can't respond personally when you report a price issue, but you may see an onscreen confirmation message after submitting the form. The Report incorrect product information tool is not currently available on the mobile shopping app. If you don't have access to the web version of the website, please Contact Us to report the incorrect product information.

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